This is what every generation gets wrong about sex https://t.co/6TW3iW7xFM

— TIME (@TIME) March 26, 2017

It was January 1964, and America was on the brink of cultural upheaval. In less than a month, the Beatles would land at JFK for the first time, providing an outlet for the hormonal enthusiasms of teenage girls everywhere. The previous spring, Betty Friedan had published The Feminine Mystique, giving voice to the languor of middle-class housewives and kick-starting second-wave feminism in the process. In much of the country, the Pill was still only available to married women, but it had nonetheless become a symbol of a new, freewheeling sexuality.

And in the offices of TIME, at least one writer was none too happy about it. The United States was undergoing an ethical revolution, the magazine argued in an un-bylined 5000-word cover essay, which had left young people morally at sea.The article depicted a nation awash in sex: in its pop music and on the Broadway stage, in the literature of writers like Norman Mailer and Henry Miller, and in the look-but-don’t-touch boudoir of the Playboy Club, which had opened four years earlier. “Greeks who have grown up with the memory of Aphrodite can only gape at the American goddess, silken and seminude, in a million advertisements,” the magazine declared.



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What Every Generation Gets Wrong About Sex 

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