Branding Forum: American Icons Drops New Beat for Macy’s Campaign (Adam Lambert mention)
Filed Under () by Adam Lambert on Tuesday, May 10, 2016
Posted at : Tuesday, May 10, 2016
Macy’s has launched its American Icons campaign for a fourth consecutive year. Led by music, it will feature designers, talent, and a digital festival on YouTube. The initiative also highlights emerging artistes, a continued Got Your 6 partnership, and experiential in-store events.
The retail giant has partnered with several artistes to create summer fashion imagery to include Adam Lambert, the newest brand ambassador for I.N.C. International Concepts. Alongside other tie-ups, singer-songwriter, Austin Mahone, will rock gear by American Rag, Levi’s and more.
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1 comments:
Ah, Macy's new Frontman!
Actually, Adam is everybody's Frontman
When, they don't know what else to do
They push Adam to the front-line
He would just switch on his 16-million-dollar vocal smile
The whole world smiles with him
Then, ratings soar as in AI
QueenBert tickets fly across the floor
Macy's stores will enthrall
Not forgetting his own Original High
That roared above all !
Even upfront at our Sing NYE so tall. lwl!
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