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haha! F-bombs‼ I understand the cause to promote tolerance in our society but is it really necessary to use the "fuck" word on every single sentences of each messages they're trying to relay? Nothing against the fuck word but it's over used or emphasized on this ad. I don't know, I like the message but at the same time something else overshadows their point across... jmo

I do not hate gays. but I hated this video. I did not like to see and hear little kids using the F bomb. In fact it wasn't tasteful at all. There must be a better way to teach people not to hate. Show each other a little love. I am sure I will be raked over the coals for having this opinion.If you do not like gays, then at least be courtious to them, they have feelings too, just like straight people.

All you think about is his bulge and you can't take the fuck word..

so sorry that your first thought was about his bulge. This video had nothing to do with his bulge.

1:03, I know this video isn't about the bulge, because nobody is responding.

I've seen another version of this video, and I think their message is great. Personally, I've always wondered who determined the bad words vs. the good words in this world? What if "jump" or "clip" was a bad word? We would be saying "hey, jump off you creep", or "get the clip outta here".

Reality is that most kids (even the really young) have already heard that word many times. My son heard it on the playground in kindergarten (and he went to a Christian private school).

I think they make their videos to be extreme, or at least quite shocking, because the homophobia/gay suicide issue is very extreme. It is a very emotional and intense battle, and one that needs to be exposed so we can stop the destruction of gay people.

By the way Anon 12:46, I never think of this bulge.

I don't know about you but Adam's bulge had a lot to do with me becoming brave enough to openly fight for gay people's rights. I was always tolerant myself but from where I'm from if you like gay people and think they are equal to straight people it isn't welcome to speak your mind about. Adam's bulge and the times he swears and ALL OF HIM has made me powerful enough to stick up for the gay community.
PLA

This is fuckin' hysterical!!!! I love it. For those of you who don't know the "f" word is used by kids all the time. Like it or not, it's not going to shock anyone under 25. And I think kids will be able to relate. It not about using or overusing the "f" word...it about getting kids to notice and join in AGAINST bullying gay kids! It will get their attention. They will relate. I think is is GREAT! The bullying needs to stop.

Where do I get one of those shirts???!!!!!!! Gotta have one!!!!!!

@Anon 12.19

Have you seen the comments from homophobes and haters on YT the "It gets better" video. The awful language they use make this video look like a childrens fairy tale. You really think those closed minded ignorant idiots would listen to "please don´t hate us! We love you!" I think they´ll listen to this, it´ll get their attention but doubt they´ll change. Fuck is just a word, and I for one has never understood the beeps and blurring of the mouth that you see on american TV.

Eva

I like the message they are getting across but I also didn't like the continuous F word and especially from the little kids like the young girl in pig-tails.
Two wrongs don't make a right - this is using something offensive (swearing)to stop something offensive (bullying).. Offensive does not equal tough or strong. Every word is NOT equal, just as we know what this word means.
Kids might hear this on the playground, but the teacher does not accept it in the classroom.

Hei Eva!Er som vanlig såå enig med deg i din tankegang.Adam har en fin fanside i Sverige men det vet du vel?
Peace and love from Norway

I am an elementary school teacher and yes, there are still lots of children where the F word is not used in their everyday family life. Children do not need to be pushed to grow up too fast and believe me, they are not all as smart-ass as what you see on a TV sitcom. The haters on the utube are probably not 7 yrs old.

Here's a thought.....

How many little children are being exposed to this video? Seriously? I doubt that parents everywhere are queing this video up and telling them to watch. IF they're seeing it, it's because of their parents or babysitters lack of judgment.

Children already know that their moms are queueing to see the glambulge.

Hej Norge! Så morsamt å höre fra deg:-)) Ja jag känner till den sidan. Jag startar alltid där. Dom är ofta före med nyheter.

Lots of love from Eva

True, the haters on youtube are probably not 7 years old. True. But bullying begins early. I train educators on bullying and violence prevention and I hear teachers telling stories of bullying that begins in preschool and kindergarten - especially if they are bullied at home or by older kids. The behaviors start early. Bullying really begins to rear it's ugly head in 3rd and 4th grade and if not stopped early goes on escalate. It is a behavior that impacts the lives of those who are bullied, those who see or observe the bullying, and even those who choose to bully others. It is epidemic. Much of the bullying that goes on is percieved by many to be "just kids" doin what kids do. Boy will be boys. Girls gossip, name call and exclude. It just kids being kids. Wrong. It is behavior that hurts those who are receiving, observing and even those who do the bullying. Kids are dying over this. Gay kids, kids who are different, kids who have special needs, don't have solid social skills or don't have a lot of friends. Kids who don't know how to assertively say stop or know where to go for to get help. Kids who others don't stand up for. This behavior is exhibited in many overt and covert ways by children who are very young and continues into adulthood - leading to animal, spousal abuse, alcohol abuse, incarceration. We cannot sit back and say...ooooh, the "f" word is so bad when kids are killing themselves and others in response to this kind of abuse. Maybe the video is over the top using the word fuck. Maybe not. We all have our opinions. But the kids need to learn this type of behavior is NOT OK. They need to learn other ways of appropriately socially interacting. Whether or not you think the "f" word is used too often in this video, I am certain we can all agree that bullying needs to stop. And the discussion should be - What can we do to stop this behavior? What can each of us do as individuals? How many have heard a kid say - oh, that's so gay and NOT corrected them? We as adults need to stand up and say - BULLYING IS NOT OK! Using the word "gay" as a put down is NOT OK!

Yes, I am empassioned by this. Because...well...simply...our children are breaking because of this...crying...hurting...terrified...terrorized...by these behaviors.

And it needs to STOP! It needs to "fucking" STOP!

*steps down from soap box*

I much prefer hearing kids say the F-word in a message that promotes love, than to hear them spew hate on "fags". 7 year olds learn from their godfearing parents, and soon enough they end up on YouTube with their nasty and scary comments.

Eva

aNON 3:06, thank you for your most enlightened comments. Eva, you too! I have no problem with their use of the word FUCK. The video is meant to wake peeps up! And 'please dont call us names', just doesnt work! There are so many serious issues the video is dealing with, why do we concentrate on that word instead of simply praising its message. Adamluv

A fuckin awesome video and right on!!! I would any day prefer to hear a young kid say fuck then say faggot. If you think any kid over the age of 10 does not use this word (when parents aren't around), they are living in cult and home schooled. Wrote this somewhere else, but true. This is the 21st century and the F bomb is about as normal as breathing. It is part of today's culture and used to emphasize everything said.

Anon 3:06...May I just say a heart-felt "thank you" for your enlightening expose. I truly appreciate your words.

Eva, as always, great way to put it. I too would rather hear "F" instead of faggot, etc. Although, if I had my druthers, I'd rather not hear "F" from tweens/teens etc., but we don't live in a perfect world.

and Adamluv...what a great insight: "There are so many serious issues the video is dealing with, why do we concentrate on that word instead of simply praising its message." You hit the nail on the head.

Gay bashing and bullying are two things I'd like to see diminished in my lifetime. A tall order, I know!
PRS

I am a big mouth and I use the word "fuck" multiple times in a sentence.... FUck yeah!

This ad would be great if they' left it with 16 year and older "f..ckers". I also didn't like seeing the young girl here. However, It really gets the message accross (and makes people want a shirt too).

wow,this one is hard for me. my mother, god rest her soul never allowed anyone to use a foul word in front of her, thats what i was taught and i respected that. i raised both my 16 yr old son and my 18 yr old daughter to never talk like that in front of me or other adults and they respect me on that, however, as with any teen yes they curse. it was hard for me to watch that little girl mostly and the others using that word, its not lady like anymore than bullying would be.i think respect for others starts at home with the adults teaching it in a positive manner. what happened to the moral values of ppl? point made in the video, but i think it could have been a bit more tasteful, especially with an 8 yr old little girl. jmo

Check out Adam's twitter. He responds to someone who, I guess, took exception to the video due to the language. Once again, he explains his thoughts so eloquently. Fight fire w/ fire is basically what he said, Go Adam!

Tasteful??? There's nothing tasteful about HATE and maybe we need to stop coming at it so "lady like" and "positive". Name it for what it IS - a disgusting, dangerous killer that needs to be butt kicked out of this society. Personally, I'm so proud of this upcoming generation who WILL NOT TOLERATE INTOLERANCE and they can confront it any way that they feel is effective. Sometimes, you gotta meet bullies on their own turf and that video did it - RIGHT ON!! Get um!!!!!

You know what?
I like the video!
I like the actors!
I like the meaning!
I like the «F» word!
And I also like TO FUCK! As a matter of fact I LOVE TO FUCK! What's your problem, people? You never fucked? Come on! Pay attention to the message and pleeeese grow up! One day your kids will grow up too! MORAL is not a fucking word, is a fucking attitude!

@ Anon. 3:06PM
Thank you for your beautiful statement! God bless!

Fan4fun

There is nothing more that a teenager loves than the F word. What a great way to get their attention and get them to pass it around. This is brilliant!!!!!

Don't cross Adam on this video, he likes it, and thinks it sends a message. He hates people who do not agree with him. He is used to being always right, or if not, people at least say they agree with him. He can be quite harsh, if you don't like the video.I wish he could have used a little love, in twitter, and not jump down the persons throat. I think he is tired and grouchy right now. Take some time off Adam, if they will let you. Spread the love.

@8:31pm
I think you're full of fuckin shit and the first have of your comment was fucking foolish, how's that for some f words
fuckin "fony"

I agree the video would have been more effective using age 16+ people. The little girl made me cringe with this language and it detracted from the message. (However I am a parent of a young child which Adam is not yet.)

I agree with many posters here. I too have a problem with the "F" word. Just because it's being used more and more doesn't mean it's right. Our moral compass is going down the tubes. Anon 6:36, I totally agree with you as well as the others who had a problem with the little girl and boy. I do get the need for them to send the message to their peers, but I think this message could have been forcefully delivered without that word. What is this world coming to when people think they have to swear to communicate?! I HATED hearing it when I took my kids (when they were younger) to the playground only to have a group of teenagers nearby swearing up a storm and could care less who was nearby. I am NOT sorry that I too was raised not to swear. I don't get it. It offends me.

I don't swear(usually!) I think the point of the message is THIS IS IMPORTANT! THEY ARE TRYING TO GET AN IMPORTANT MESSAGE ACROSS. NO ONE WANTS TO SEE A 7 YEAR OLD SWEAR, BUT NO ONE WANTS TO SEE A 7 YEAR OLD BEING BULLIED AND NO ONE WANTS TO SEE A CHILD KILL THEM SELF! SOME THINGS ARE WORTH SWEARING ABOUT! I GET IT - BEING NICE IS LIKE - oh, if you don't mind, would you please not torture that little boy and and make him blow his brains out. thank you and have a nice day. ARE YOU KIDDING ME! WHAT THE FUCK!!!!!!!!!!!!!!!!!!
nancdruuu2

I find this video offensive with the overuse of the F word. You do not need to swear excessively to put an important message across! I cringed everytime that word is being used, especially by that little girl!

I think it is up to the parent to allow very young kid to watch this video because it has a big warning Fucking sign in the beginning. For those who have no offenses, I bet they know very well what their kid can handle. And for those find it offensive, I think it is the parent's responsibility to monitor their kids on the net. It is as simple as that. Let the young generation deal with the future generation. Sometimes it is far more effective to speak their "language" to deliver the message to make a difference.

You missed the point, I don't think the kids will be corrupted if they see this. I was offended by the over use of the F word. The kids probably thought it was a great video, but if you were to ask them what the message was about, they wouldn't know , because it was buried somewhere under the f word. Which of course delighted them. This sort of message will never stop anyone being a bully. Grow up Adam, and try to teach people to be kind to each other, and not pick on the ones who may be different. Hope you have a song building up in your mind that might address the bullying problem. That would help much more than that kind of video.

Anon 8:12 I agree you may have your point.

This was made to get your attention. The bullying and suicides NEED our attention. I would much rather hear my child say fuck than to say faggot or fairy, or queer. This bullying and pigeonholing has got to stop. This kind of message reaches the kids, and that is who we need to turn this thinking around. This is a great video for young adults.....very hard hitting. Go ahead and do your wonderful job of exposing hate. Thanks Adam for sending this our way.