OREO Brand's Global Director Talks Teaming With Adam Lambert "Thrilled With [His] Optimism, Hopefulness, Overall Energy..."
Filed Under () by glitzylady on Tuesday, January 19, 2016
Posted at : Tuesday, January 19, 2016
From Co.CREATE:
ADAM LAMBERT SINGS FOR OREO IN NEW GLOBAL AD CAMPAIGN
LINK --> HERE <--
"Global brand director Jennifer Hull talks about teaming with Lambert, and how the brand collaborates with artists."
We've heard the fabulous news that Adam Lambert is teaming up with OREO Cookies newest Global Brand Campaign. It was announced on 1-18-16 that Adam would be featured in the newest advertising campaign, spanning 50 countries WORLDWIDE, with his voice accompanying an animated video. The song, written just for this OREO Campaign, is entitled "ROLLING WONDER", and highlights the overall theme of the campaign, "Open Up" for "WONDERFILLED" OREOS. The commercials have already begun airing in certain markets, including the U.S.
An excerpt (below) from the article describes just exactly WHY Adam Lambert was chosen:
Be sure to read what else they said about Adam, and about the campaign itself, at the embedded link above.
ROLLING WONDER with vocals by Adam Lambert
ADAM LAMBERT SINGS FOR OREO IN NEW GLOBAL AD CAMPAIGN
LINK --> HERE <--
"Global brand director Jennifer Hull talks about teaming with Lambert, and how the brand collaborates with artists."
Adam Lambert teamed up with OREO Cookies for new global campaign
We've heard the fabulous news that Adam Lambert is teaming up with OREO Cookies newest Global Brand Campaign. It was announced on 1-18-16 that Adam would be featured in the newest advertising campaign, spanning 50 countries WORLDWIDE, with his voice accompanying an animated video. The song, written just for this OREO Campaign, is entitled "ROLLING WONDER", and highlights the overall theme of the campaign, "Open Up" for "WONDERFILLED" OREOS. The commercials have already begun airing in certain markets, including the U.S.
An excerpt (below) from the article describes just exactly WHY Adam Lambert was chosen:
Be sure to read what else they said about Adam, and about the campaign itself, at the embedded link above.
"We look for someone who exemplifies the trademark elements of Oreo—openness, curiosity, and play—and then what their unique approach can bring to the campaign with their voice and music," says Hull. "It’s a way to keep things fresh and relevant. We were looking for somebody who embodied the inclusive spirit of the campaign, but also the lyrics and spot have a great energy about them so we wanted someone who could deliver on that energy as well. We’ve followed Adam on his incredible journey from American Idol to now, so it’s clear he has a really strong following and we’re thrilled with the optimism, hopefulness and overall energy he brings to the campaign."
ROLLING WONDER with vocals by Adam Lambert
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6 comments:
That picture of Adam is outstanding!!! I'm spending way to much time looking at it, but can't tear myself away.
Kudos to the ad agency and brand director for their recognition of what Adam brings to their marketing strategies. May this be the beginning of many more doors opening for him. Yes, another thud-worthy pic!
Adam Lambert is a wonderful choice!... He's the most beautiful man inside and out...so talented and inspiring!... Love hearing his voice rock the Oreo commercial!
Wowee!!! whata Gorgeous Face!!!
Congrats to Adam on the Oreo commercial!!!
So so Happy for him!!!
Oreo made a brilliant choice. Adam is a "Glambassador for Good".
Oreo's could not have chosen a better singer, mostly because there isn't one, but also because of his worldwide supportive fans. Oreo's unites a great cookie with a great entertainer. What a smart move on their part. This is intelligent, entertaining advertising.
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